Aside: Recommended On-line Reading: “Chick Blogs”

Chick Lit Books is more than a blog. It’s a site devoted to literature aimed at a market segment, an audience that can be socio-economic-demographically defined. Do we read to be so pigeonholed? The “Chick Flick” is a film men should not walk away from and even happily review – if they want another date. But now there’s something we might call Chick Blogs? Novelicious is a Chick Lit Blog, but the pure Chick Blog is something else. The mother of all Chick Blog’s is Susan’s favorite: The Pioneer Woman. Initially the diary of the dislocated urbanite Ree Drummond, who moves from the city to rural Oklahoma, the blog has grown into an industry. It’s been hot locally this summer, and readers of the blog can currently follow Ree’s tracking of a global warming cell that has settled uncomfortably over her entire state. But if that’s too hot for you, consider my latest find and recommended blog browsing, a new blog type, if not quite a new on-line genre, well represented by A Beach Cottage. Often, it seems, these blogs are started and maintained by women who, like Ree, have recently relocated and started something fresh in their lives. Sarah, the author of A Beach Cottage, moved from England to Australia, and lives with her family in a beach house, and industriously blogs about the house and beach environs, and her blog is a cool, restful place. Subtitled “life by the sea,” it’s one of my favorites, even if, as Sarah says, it’s “written with girls in mind.” Thus we might learn something about markets, for something written with a particular audience in mind might very well attract its opposite. From Sarah’s blog, on the beach in Australia, I recently travelled to My Sweet Savannah, where we are informed, “It’s OK to be a follower,” as its nearly 5,000 members attest. For who can resist “finding life’s inspirations” in a “flea market find”? After browsing around Savannah and considering a few arts and crafts projects I might try out with ZZ next week, I travelled to French Larkspur (also suggested over at A Beach Cottage), where I found a photo of what I think is a wooden butter dish; I picked one up at a garage sale a couple of years ago, thinking I might use it as a palette knife. I recommend these blogs for their clear and concise purpose, cleanly and upliftingly presented, with a structure and strategy that’s both enterprisingly winning and honestly conveyed.

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